MoveYourMountain
Zillow
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Campaign Started:
January 19, 2017
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Zillow presents the true definition of "home"
February 19, 2016
Zillow 2"Home is where the heart" . Or so thinks Zillow , one of the most important real estate companies in the United States founded in 2006, which has named its new corporate campaign.

The campaign will start on Monday with four spots called "House of Gunnar," "House Ann", "House of Erin" and "House Glenn" in which different real people tell what it means for them the word "home". For some it is to have a coffee while listening to the sound of a motorboat in the lake, for others it is the illusion of a child at the time of the snack, or even is where you find the family. Be that as it may, the home is the place that helps you find where the heart is.

Later, the stories will take shape and become more extensive since as the home buying season approaches will be presented another 9 spots .

Jeremy Wacksman , Zillow marketing director commented on the spot: "The history of each person is unique, and buying a house is a big decision scary. We interviewed dozens of people who had used Zillow and talked to them about what a home meant to them. That, inspired us to tell these stories. "

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Thus, and as stated by Ad Age , the company gives a total turn to its communication, changing the description of the characteristics of their homes (which were always filmed in Los Angeles) by all the feelings that they cause.

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