You have an amazing idea, you’ve started a crowdfunding campaign, and set your goal. Now what? Now…you have to start the real work of marketing your campaign. Marketing your campaign isn’t about just posting it on Facebook and sending out a tweet. This is your business, your cause, your focus…now, let’s get the word out!
- Campaign Page–Do you have a great one? Did you upload nice, crisp, clear pictures? Did you upload a video? Have you been very specific in your cause and goals and what you’ll use the funds for? This is where potential donors will choose to donate or not. Make this page count!
- Facebook–I know, I joked about posting on Facebook earlier, but now that you have a great looking campaign page, post it on Facebook for all your friends and family to see. Not only post it, but ask your friends and family to share it. Facebook has many “groups”. Search for any groups that you are a part of (or need to be) and post your campaign within those groups as well.
- Twitter–Yes, go ahead and tweet it. However, don’t just randomly send out a tweet. Make sure that you have followers you are engaging in. Tweet with people in a conversational way. Ask questions. Tweet pictures of what your campaign is about. Use Hootsuite or Tweetdeck and schedule tweets to come out at different times of day (I know, you can’t sit at the computer all day and talk…but, you can be strategic at when you choose to send your word out).
- Pinterest–This isn’t just for recipes and craft projects! “Pin” a great image or create an infographic about your campaign and post it. Be sure to write a detailed description on you “pin”…this will make it come up when people search for images on Pinterest.
- Linkedin–Are you connected? If you are, use these network connections to let your friends and co-workers know what you’re working on. Just write a little status update with a direct link to your campaign.
- Instagram–Pictures are worth a thousand words…so use them! Instagram is a great platform to share information quickly (and that’s what we’re trying to do). You can take pictures of anything related to your campaign and post it with details and hashtags.
- G+–Some people have a love it or hate it relationship with G+. Regardless, people use it and are on it. If you don’t have an account, make one and start adding people to your circles (if you need help, use your contacts from Facebook, Twitter, and Linkedin). Having it posted on G+ will just help your search ranking with Google (and it’s exposure that we’re looking for here)
- Blog–Do you have a blog? If you do, now is the time to promote yourself and your campaign. If not, don’t worry. Reach out to other bloggers within your campaign niche via Twitter and Facebook and offer to write a guest post about your campaign. There will many bloggers that will just ignore your request…but, keep asking. SOME blogger out there is busy and will relish at the thought of not having to write for one day!
- Youtube–Did you include a video on your campaign page like I told you in #1? Great…glad you took my advice. Now, if you’re not too camera shy, start a Youtube channel, and make periodic videos about your campaign. They can be funny, serious, or just informative. This is just another platform to help spread the word about your campaign and what it’s goal is. Be sure to write a great description about each video so that the search engines will pick it up.
- Updates–This is a MUST. You have to continuously update your campaign page. This will automatically send updates to your donors and will keep everyone abreast of your fundraising efforts. Don’t just update the campaign page, use this as a time to update all the above social media platforms. These don’t have to be long, elaborate, thought-out essays. Just quick updates to include everyone on your journey and make them want to engage with you and keep cheering for you!
- Editorial Calendar–What is that? It’s a calendar where you’ll list all the social media platforms and how frequently you’ll post to them. Don’t over extend yourself…but, you have to make sure that you actively participate in each arena. Different people will be reached on different platforms and your goal is to reach as many people as possible.
If you follow these 11 tips, you’ll have made a great effort in reaching a large and diverse group of potential donors.