Starting a crowdfunding campaign is an easy process here at Move Your Mountain.
You simply click the “Create Campaign” button and you’re guided to a page where it asks you a few simple questions such as: your campaign title name, your story, upload a picture, and what’s your goal. Once you’ve filled out all the required fields, you’ll “Publish” it…and, as if by magic, your campaign is LIVE and ready to be shared with your friends and family.
But, what if you’re not sure about how your worded your story? What if you aren’t sure how to share it with friends and family? What if you just aren’t sure about how the whole campaign looks and you’d like feedback?
We have a team of coaches on staff here at Move Your Mountain that are ready to help you with your campaign. We call these coaches “Mentors”. You will be assigned a personal mentor to help you throughout the campaign fundraising process.
Mentors provide personal feedback and guidance is many areas to help your campaign reach it’s fundraising goal.
Your campaign name.
Your mentor will make sure that the campaign name is catchy and relevant to your fundraising cause. They’ll offer suggestions on how to make it stand out and make people want to read about it, just by looking at the title.
You need to upload a main picture for your campaign page. This picture also becomes the “thumbnail” image that will be seen when people are exploring different categories. Your mentor will give you feedback on the picture you uploaded and let you know if it’s relevant and clear or if another picture might be better placed. If you have trouble editing pictures or even uploading them, your mentor will be there to direct you.
When you created your crowdfunding campaign, you had to write what the campaign was about. Your mentor will read your story and offer feedback. From grammar and spelling errors, to adding more details, or even taking some information out, your mentor will ensure that your story is well written and communicates the fundamentals about your cause.
Once your campaign is published, it’s time to start sharing it. Your mentor will check in with you to make sure you’re sharing on all the social media channels (ie. Facebook, Pinterest, Instagram, G+, and YouTube). If you’re not sure how to share your campaign, your mentor will guide you through this process. You and your mentor will come up with a social media plan that entails what you should share, how to share it, and how often to share it.
Once you have your social sharing plan, your mentor will help advise you in any traditional marketing areas that you may not have thought about. (ie. newspaper, local radio and television).
Your mentor will remind you to update your campaign frequently (if you aren’t). Campaigns that are updated at least three times raise 239% more than those campaigns that do not update. This is also a great area to thank people that have backed and supported your cause.
We want your campaign to succeed as much as you do! Mentors are available via email to answer any questions that you have along the way.
We’ve even created a Guide to Creating the Ultimate Campaign that has some pretty awesome tips.
The Mentors are here to hold your hand.
(Just know that my hands are always cold and I apologize in advance.)
Email us today firstname.lastname@example.org