Once you’ve started a crowdfunding campaign, you may be asking yourself if you need a consultant. You may not even have to ask…they may already be emailing you and offering their services. How do you know if they are worth the money? When should you hire a crowdfunding marketing service or consultant? What services do they provide? If you choose the RIGHT crowdfunding platform, you will NOT need a consultant of any kind…and here’s why.
Social Media Sharing–You are capable of posting your campaign on Facebook, Twitter, and Instagram yourself. As a company, we will also post your campaign on our social media channels. The majority of your donors will come from YOUR crowd. It is your friends and family that will give your campaign the initial push that it needs. Companies offering to re-tweet your campaign aren’t offering any tangible service for you. You don’t know who they’re sharing your campaign with and what the ROI (return on investment) will be without shelling out the cash first. Just because it’s been retweeted 1,500 times does NOT guarantee that anyone of those recipients will retweet it, visit your campaign, or even donate.
Personal Mentor–If you need help with your campaign, the right platform will offer you a personal mentor to answer all questions. Your mentor should offer suggestions along the way to improve your campaign and help gain more donations. This service is free with Move Your Mountain and not something that you should have to pay from an outside agency.
Press Releases–I’ve talked about press releases in the past and why they can be an effective marketing tool. Your fundraising platform should offer easy to use templates for you to create your own press release or offer to help you write one and submit it FOR FREE. This is a great marketing tool that your mentor will talk with you about and help you create a strategy for implementing it and getting it in the hands of the local and national news outlets.
Media Lists–An email database of news agencies is great, but there are free release services on the internet and you do NOT need to pay a crowdfunding consultant to submit them for you. If you’re not sure where to look and what to send to the media outlets, just ask your mentor or use the Live Chat feature and ask. Distributing the releases to any email database bank does NOT guarantee that anyone will write about your campaign and that it will get any additional outside exposure. Because of it’s uncertainty, you should NOT be paying additional money for it at a minimal level.
Email Templates–Do you need help emailing your contacts and letting them know about your fundraising campaign? This is also a service that you do NOT need to be paying for from outside agencies. Using Move Your Mountain to raise money will give you access to not only mentors to help along the way, but email templates that can be customized and sent out to all your contacts.
Every crowdfunding campaign is different and every campaign needs a different strategy to reach it’s fundraising goal. If you chose the right crowdfunding platform, all the things you’ll need to create a winning strategy will be available to you at NO EXTRA COST.
If you didn’t choose the right platform, expect to pay for any additional help that you may need to reach your fundraising goal.
Save yourself the time and trouble…research the best crowdfunding sites, and choose one that offers all these value added services FOR FREE. Start Moving Your Mountain today.