Fundraising is changing. Individuals and groups will still have items to auction off, raffles to hold, and dinner plates to sell. But, a new component has entered the marketplace, Crowdfunding. That’s the ability to use your “crowd of people” for online fundraising. You can reach more people via social media and emails than ever before.
You can crowdfund for anything, personal projects, friends, family members, even TV Ministry projects.
To have a successful online fundraising campaign, you just need to have a few key components:
- A Great Cause–What are you raising money for? You can raise money for anything, a person, a group, a team, and even a non-profit.
- Do you have a Crowd?–Before you start your online fundraising campaign, be sure that you have a group of people in mind that you’re going to expect donations from. (If not, use the next few weeks to find more friends on Facebook, network on Linkedin, and follow more people in your group on Twitter and Instagram.
- Set an attainable goal–Is your goal realistic? Give detailed information about what your money raised will be used for. It’s ok to set a small goal, reach it…then, set another one. It is NOT ok to set a goal of $50k knowing that you only need to raise $2k. People will notice these things.
- Share, Share, Share.–Once your campaign is live, talk about it to EVERYONE. Share it via email multiple times. Share it on social media even more times. Use every opportunity that you can to make people aware of what you’re raising money for.
Starting an online fundraising campaign is easy to do and FREE to set up!