What steps do you take IF your crowdfunding campaign fails and you don’t reach your fundraising goal? I am, by nature, an eternal optimist. So, if I had a crowdfunding campaign that failed or didn’t reach it’s goal, my first thought would be, “get back up and try again”. Was that your first thought? As much as I’d like to sprinkle my pixie dust on you and convert you to my way of thinking, I know I’ll have to convince some of you with COLD hard facts. So, let’s give it a go. Take a step back and answer these questions about your campaign.