You may have thought that along with the invention of the computer and the oust of the typewriter, that press releases were obsolete. That picking up the phone and talking to an actual reporter didn’t happen anymore, only in Superman movies. You may not even realize that newspapers are still actually printed on paper as well as on the web. SHOCKING…I know. That’s why the press release isn’t dead…it was just in retirement. Writing a compelling press release is still a very viable way to get your information out to the masses and HOPEFULLY picked up by other news outlets. When you’re trying to promote your fundraising campaign, don’t leave out the press release.