Writing Your Story to Move the Crowd


Set the Stage 

It's time to rally your courage and open your heart. 

An open conversation from the heart is what it will take to connect with and move the crowd. Start brainstorming with questions like these: 


Start Your Draft 

Know this...you don’t have to be perfect. Just be real and transparent. People want to hear about the real and honest you. You are worthy. You are important. So let it out. Maybe go check out other campaigns that have been successful that are similar to yours. See how they did it, and how they updated and communicated with their donors.  

Imagine a friendly group of people sitting in your living room with smiling faces. They are there to hear your story. They want to hear it. Start by sharing simple and honest words from your heart. Write them down.  

Get honest about how you feel right now in your current situation. Share what is really going on and what you are feeling: pain, anger, sadness, or maybe happy and inspired. Whatever the real emotions are, own them and let it out. Add this to your draft.  

Now share a vision of success with your imaginary audience. What will the world look like when this campaign has reached its goal? See it, feel it, share it. Then, add it to your draft.  


Spread It Out 

If your story is long or continually evolving, break it down into episodes. Don’t write a novel. Use the update feature to write the next episode. Updates are best for filling in details and sharing about the journey toward your goal. It’s never one and done. You will need to add more than the original story. Updates are vital for success.  

Campaigns that update often (every 5 days) raise 200% plus more funds. 


6 Tips for a Successful Campaign  

1) Add Emotion  

Fun, happy, inspired or mad, sad, and hurt. Emotions are powerful and can influence people to contribute.  

2) Start with how it is right now.  

Describe the situation. Help people see and feel what is going on.  

3) Make the ask.  

Don’t be vague. Make your request clear. For example, “Give $20, $50 or $100 today to help me reach my goal of $1,000 by December 31. 

4) Tell what the money will be used for?  

Be specific and transparent. Share the hope this will bring. “$1,000 will allow me to pay for high-quality hearing aids for my grandmother.” 

5) Share about the victory.  

Describe the impact of these donations and how the world will be different because your audience chose to give.  

6) Write updates every 5-7 days.  

Keep people in the loop with regular updates. If you have begun to spend donations mid-campaign, share how you’re spending them and the impact they’re making. 


Next Step

Now that you’ve written your story, let’s add photos and videos to make it even more impactful.  

 

Continue to the Next Course:


Move Your Mountain 501: Bring Your Story to Life With Photos and Videos